Attracting traffic is the ultimate goal of every website. But how are you supposed to get any visitors if your website is nowhere to be found on the first page of Google search results? After all, we all know that users don’t bother to check out the other pages.
Well, if you want more people to discover your website, you need to improve your search engine ranking. And take it from us – the best way to do so is by building backlinks. This isn’t just some theory we believe in. It’s a research-proven fact that the traffic a webpage receives from Google is directly related to the number of backlinks it has.
But don’t worry. Building quality links is no rocket science. Notice the word “quality” here? It means you can’t trick Google by creating spam links. Therefore, every backlink needs to come from a trusted and relevant source.
Sounds complicated? It’s honestly not that tricky. And here are five proven backlinking strategies to prepare you for a great start:
5 Simple Backlinking Strategies To Improve Your Search Engine Ranking
- Request For Guest Blogging Opportunities
One highly effective method for establishing ethical backlinks is by seeking out chances to contribute to guest blogs. Guest blogging presents a natural way for your business to enhance its backlink portfolio. This involves incorporating links to your own valuable resources, research, and relevant content where appropriate.
Furthermore, websites are always open to the idea of publishing guest blogs since it introduces fresh ideas that they might not typically explore. Plus, it also lets them enrich their content schedule with minimal effort.
Start by searching for platforms that welcome guest blog contributions and align with your industry, products, or services. Additionally, target platforms with higher domain authority for publishing content, as backlinks from these sources, will carry more weight and visibility.
- Secure Your Business Listings
You can start your backlinking journey by getting your company listed on platforms like Google Maps, Facebook, and Yelp. These platforms are not only well-known but can also serve as a strong foundation for your profile.
The best part? Most of these listings don’t even charge a single penny. In fact, if you’re already on platforms like Facebook, you’re half there anyway!
Here are some top-tier listing sites you should consider:
- Bing
- Better Business Bureau
- Angie’s List
- MerchantCircle
- com
As you create your profiles on these platforms, ensure that your business details are accurate and consistent across them all. And, of course, don’t forget to incorporate a link back to your official website!
While this backlink approach is effective and can be repeated, remember that it shouldn’t be your sole strategy. This marks just the beginning of your work to improve your ranking without local SEO services. So, don’t make the mistake of halting your efforts here, hoping that the backlinks will start pouring in!
- Request Links From Your Valued Customers And Partners
An additional successful strategy for boosting your backlinks is to connect with your existing clients, partners, and associates. So if they happen to mention your business on their websites, it’s worth reaching out and asking for a backlink.
Of course, the possibility of this is based on your relationship with them and the industry you’re in. But if it’s a bit challenging, consider teaming up with your clients to craft a backlinking approach that’s beneficial for both sides. This might involve link swapping, collaborative content initiatives, joint research, etc.
- Capture Influencers’ Attention
Influential figures in your industry can greatly enrich your content. And, it goes without saying that catching their eye requires a strategic approach. Also, here’s how you can do this:
- Craft a content piece that features the influencer. Discuss something remarkable or exceptional they’ve recently achieved.
- Reach out to the influencer, notifying them about the article via email or social media direct messaging.
Alternatively, you can directly approach the influencer and ask for an interview. You might be pleasantly surprised by how often they welcome this proposition.
Once your article goes live on your website, the influencer might feel indebted to reciprocate the gesture by linking back. This strategy allows them to share your content with their audience.
It’s important to note that not all influencers will link back, but even if they don’t, you’ll still have created valuable content for your website. Plus, it’s worth a shot!
- Discover Dead Links
Numerous web pages suffer at the hands of dead or broken links. These broken links can damage a website’s search engine optimization (SEO); thus, many site administrators look for active content to replace these dead links with.
Consider getting in touch with websites that align with your own. Politely request the website managers if they can replace their broken links with a link to a similar blog on your own website.
This approach benefits both the website owner, who avoids potential penalties from Google, and your website, which gains improved visibility in search results. You can find tons of online tools to identify these broken backlinks. Or, you can contact an SEO agency Ireland to help you out with this.
- Proper Linking In Comment Sections
You might have noticed a comments section on numerous websites that often asks for your website URL. While this space is sometimes exploited by spammers for irrelevant or deceptive backlinks, when approached correctly, it can yield high-quality backlinks.
Here’s the right way to do this:
- Identify a website that relates to your own niche.
- Craft a thoughtful comment relating to the article’s content.
- If there’s an option, insert your URL in the provided field.
We’ve seen this strategy prove effective on various sites. However, it’s crucial that your comment adds genuine value to the discussion. By contributing meaningfully, you not only enhance your backlink profile but also ensure your online reputation remains positive.
- Beat Competitors In Gaining Backlinks
What if you have content that surpasses your competition, yet you’re not receiving the desired backlinks? Often, website owners might be unaware of your superior content and simply opt for the first source they encounter.
However, there’s a way to fix this. You can directly reach out to the site owner to inquire if they would be open to using your content as an alternative source. Interestingly, this approach has been used by businesses for well over a century, and it works most of the time!
Key Takeaway: Start Building Your Backlinks And Witness Its Benefits Firsthand
Unless you want all your content creation efforts to go down the drain, we don’t recommend overlooking the importance of backlinking. It’s one of the most essential techniques to elevate the ranking of your content.
So, the next time you dismiss their value, we suggest thinking twice. It takes nothing except a few hours of your time to use the strategies mentioned in this article. Try them out, and we promise you will soon notice a surge in your website traffic.
