There are different eye-makeup products that you can find from many different brands. If you sell these like mascara, you will want to promote it effectively. This is because you want people to notice and consider buying it. It can be tough to do this due to the competition in the makeup industry. Custom mascara boxes or the packaging for this product has a role to play in marketing it. The reason is that it is the first thing that shoppers will see of your mascara so you need to be able to convince them that it is a product to try out and is better than the competition.
If you are interested in knowing about sleek packaging for your mascara, read on to find out more:
Select packaging material carefully
When you are deciding on the packaging for your mascara, you will need to choose good-quality packaging material to make the box from so that the product can be protected. If you want to get a sleek look, the packaging should not be breaking. The customer wants to receive the mascara in good condition therefore make sure its box is strong.
You can make the box from packaging material like cardboard, corrugated cardboard, or Kraft, as these boxes can keep the mascara product secure from external influences that can harm it. When you choose these materials, you will be choosing sustainable packaging and showing people that your brand is wary about protecting the environment.
Simple design
For makeup products like mascara, simple mascara boxes are able to look amazing. If you are able to design the packaging in a simple and striking way, you can attract people towards this product as it can stand out.
Designs that are clean and minimalistic tend to be easy to understand. In this confusing world of ours, people are drawn towards simple stuff and may like your packaging.
You can have a background color and include your attractive brand logo on it and make the packaging stand out.
Choose colors carefully
You should carefully select the colors to add on packaging so that they can make your product stand out attractively in front of the competition. Color theory will let you know that different colors have different meanings and can produce varying effects on people; therefore you must choose them carefully.
Check out what colors mean so that you can get an idea of the ones that will work with your product and brand. If you want to get sleek and elegant packaging and if your brand is a high-quality one, you can choose colors like black and purple that are able to suggest this.
Pictures
You can include images on mascara packaging which will make the box look better. It is helpful if you include those that will let people know that you are selling mascara.
You can design a picture of an attractive eye with prominent eyelashes that has mascara on it so that people can get the impression that the product gives a good-quality design on the eyelashes.
Information on packaging
Your target audience needs to know about the mascara you are selling therefore include information about it on the packaging. The details must not be too many and also not too confusing. When people look at the box, they should know that you are selling mascara and they should get an idea of its quality.
You can state that the mascara will give a black color effect, and tell what the product contains. If there are any warnings that it has, mention them clearly on the packaging.
Also, include details about why people should consider buying this mascara that your brand is selling. Let shoppers know why your mascara is better than the competition so that you can convince them to buy it.
Increase brand awareness
Include your brand logo prominently on packaging helping people know that the product is from your company. You should also add your company’s address, contact details, website, email address, social media links, etc.
Only add those details that you think will help your customer out because too much information will make your packaging look bad and many people may avoid wanting to examine it further.
You can get a sleek look when you design mascara packaging boxes effectively keeping your consumer base and the qualities of the product in mind. Your brand must also be known when people look at the packaging. If you are able to design something like this, you can let people know that your mascara is one that they should try out. Check out how the competition has designed packaging so that you can know what is trending in the eye makeup packaging industry. Follow the trends that you like but still create something that is unique if you want it to be prominent.
