Speaking of chocolates, we know that these treats are loved by many people across the world. In fact, every single year, thousands of chocolate products are launched across the world. Yes, this means that from tablets to pralines, bars, and other experiences, consumers crave novelty. So, if you have a chocolate business and want to increase your sales, you need to have a better understanding of chocolates. Well, let’s start exploring some interesting things about chocolates, shall we?
What Do Consumers Look for in Chocolate?
Now, let’s know how many people like chocolate. Research has mentioned that when asked which product they would choose to consume if they were to celebrate something, 56% of global consumers said chocolates!
In fact, during Covid time, consumers were always looking for comforting products and little indulgences. For this, about 27% of global consumers say they have been eating more chocolate in the last year. So, what exactly do consumers look for in chocolate?
- A treat for myself
About 54% of global consumers said they eat chocolate to treat themselves. Well, this also shows consumers see chocolate can provide them with an all-around pleasure.
- Satisfy the craving
Another reason for 54% of global consumers eating chocolate is to satisfy their craving. Yes, without you realizing it, chocolate can also be an energy-fueling food.
- To indulge
For approximately 52% of global consumers, they eat chocolate to indulge themselves. In fact, we can say that chocolate is the ultimate mood-boosting food.
What Country Eats the Most Chocolate?
No doubt, when it comes down to it, chocolate is on the minds of most people in the Western world. People are obsessed with chocolate, aren’t they? Moreover, they also bake it into cakes and brownies, drizzle it atop our ice cream, and even go so far as to melt it into their coffees. Simply put, whether you like it milky, semi-sweet, bittersweet, or dark — chocolate is a decadent treat for the taste buds.
So, here are the top 3 countries that eat the most chocolates!
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Switzerland with 19.4 Pounds of Chocolates per Capita
We must say that a visit to Switzerland is never complete without tasting the mouth-watering Swiss chocolates. More than that, we might also bring them back home for friends and family. Well, it is not only the tourists who love to have chocolates from this country. Better yet, the Swiss people also love the delicious chocolates manufactured by the top Swiss brands in the country. Thus, it is no surprise that the Swiss people lead the world in chocolate consumption with 19.4 pounds of chocolate per capita per year.
In addition, Switzerland also ensures that people in other countries can enjoy their home-manufactured chocolate delicacies. This is why the country exports its delicious chocolates across the world.
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Germany with 17.8 Pounds of Chocolates per Capita
Germany is the world’s second top consumer of chocolate products. Yes, the Germans are consuming 17.8 pounds of chocolate per capita per year. Moreover, about 45% of Germans are estimated to buy chocolates on impulse. Meanwhile, 76% of them buy chocolates as a treat, and 60% buy chocolates to satisfy their cravings. Well…
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United Kingdom with 16.8 Pounds of Chocolates per Capita
The British appear to have a real affection for chocolates with their consumption of 16.8 pounds of per capita per year. Accordingly, plain chocolate appears to be the most popular choice for the UK people with nearly 73% of them loving this chocolate.
What Are the Key Trends in the Chocolate Market?
With the booming popularity of chocolate, the industry is constantly changing and evolving. For sure, some new trends are always emerging, and consumer behavior is always shifting. Hence, it might be challenging to keep up with all the changes. Yet, as a business owner, you know that you should always be aware of these trends if you want to stay ahead of the competition.
So, have a look at some of the latest chocolate market trends and insights!
- Fair Trade chocolate is on the rise to be a favorit
- Dark chocolate is becoming more popular as consumers are becoming health-conscious Organic and
- Chocolate flavors include unique combinations like chili pepper and ginger
What Is the Best Advertising for Chocolate?
Alright, now here comes the most important part, how to sell chocolate highly? How can you make customers crave for your products?
Check out the tips to guide you below!
Word-of-Mouth Advertising Is Always the Best Idea
Speaking of advertising forms, we know that word of mouth is always the best. Why is that?
Because people love to try what other people like. So, when customers recommend your chocolate products to their friends and family, you can expect to get higher sales.
Focus on the Unboxing
Making your customers happy is essential if you want them to keep coming back. Well, you can do this by focusing on the unboxing experience of your customers. Thus, when you deliver your delicious chocolates directly to customers, make sure you pack them uniquely in mushroom chocolate bar packaging. Then, when customers receive your chocolates in beautiful packaging, they will surely love to share their unboxing videos on their social media accounts.
Get Yourself a Solid Chocolate Shop Business Plan
Yes, for sure, you should create a solid plan for your chocolate business. Accordingly, the plan should mention every essential like your vision, your marketing strategy, your financial plan, and so on. Trust me, when you have a solid business plan, you can have a great foundation for your business.
Final Notes
Indeed, if you have a chocolate business and want to increase your sales, you need to have a better understanding of chocolates. From most countries that consume chocolates to the trends in the chocolate market, you need to know these facts to improve your business. Hopefully, the best advertising ideas for chocolate above will also help you increase the sales of your chocolate business. Overall, chocolates are loved by many people across the world. In the end, it will not be too difficult to get more people interested in purchasing your chocolates.
