Custom retail boxes are customized packaging solutions that are designed to suit the specific needs and preferences of your business and products. Retail boxes can offer you many benefits, such as:
- Enhancing the appearance and quality of your products, by making them look more attractive, professional, and valuable
- Protecting your products from damage, moisture, or contamination, by providing them with adequate cushioning, sealing, and security
- Increasing your sales and brand awareness, by attracting more customers, creating a positive impression, and encouraging repeat purchases and referrals
According to a report by Smithers Pira. The global market for retail packaging is expected to grow by 4.3% annually to reach $274.15 billion by 2025. Another study by WestRock found that 63% of consumers agree that packaging design can influence their purchase decisions. These statistics show that retail packaging can have a significant impact on your business performance and growth.
In this article, we will discuss how to create custom retail packaging boxes that boost your sales and brand image, by considering the following aspects: type and style, size and shape, design and branding, material and quality, and printing and finishing. By following these tips, you can create custom boxes that will meet your business objectives and customer expectations.
How to Choose the Best Type and Style for Your Custom Retail Packaging?
One of the first things to consider when creating custom retail packaging boxes is the type and style of the packaging. The type and style of the retail boxes should match the functionality, appearance, and cost of your products, as well as the expectations and preferences of your customers. Here are some of the different types and styles of custom retail packaging supplies that you can choose from:
- Mailer boxes: Mailer boxes are rectangular boxes that have a lid that folds over and tucks into the base. Mailer boxes are ideal for products that need to be shipped or delivered directly to the customers. Such as subscription boxes, gift boxes, or e-commerce products. Mailer boxes are easy to assemble and seal, and they provide good protection and security for your products. Mailer boxes are also customizable and attractive. As you can print your design and branding on all sides of the box. However, mailer boxes can be more expensive than other types of boxes, and they may not be suitable for very heavy or fragile products.
- Product boxes: Product boxes are square or rectangular boxes that have a lid that slides over or fits into the base. Product boxes are perfect for products that need to be displayed or stored on shelves or racks, such as cosmetics, food, or electronics. Product boxes are simple and elegant, and they provide a clear view and access to your products. Product boxes are also versatile and customizable. As you can print your design and branding on the lid or the base of the box. However, product boxes can be less durable and secure than other types of boxes, and they may not be ideal for very large or bulky products.
- Shipping boxes: Shipping boxes are large and sturdy boxes that have flaps that fold over and tape together. Shipping boxes are suitable for products that need to be transported or stored in bulk or in pallets, such as furniture, appliances, or machinery. Shipping boxes are strong and reliable, and they provide excellent protection and stability for your products. Shipping boxes are also economical and sustainable, as you can use recycled or biodegradable materials for them. However, shipping boxes can be less appealing and customizable than other types of boxes. And they may not be appropriate for very small or delicate products.
- Rigid boxes: Rigid boxes are rigid or hardcover boxes that have a separate lid and base that fit together snugly. Rigid boxes are great for products that need to be presented or gifted in a luxurious or premium way, such as jewelry, watches, or books. Rigid boxes are elegant and sophisticated, and they provide a high-quality feel and look to your products. Rigid boxes are also durable and reusable, as they can last for a long time and be used for other purposes. However, rigid boxes can be very expensive and wasteful than other types of boxes, and they may not be eco-friendly or recyclable.
For example:
- If you are selling beauty products that need to be shipped directly to the customers in a monthly subscription box you might want to choose mailer boxes as they are easy to ship and attractive to display.
- If you are selling food products that need to be displayed on shelves in a grocery store you might want to choose product boxes as they are simple and elegant to showcase and access.
- If you are selling furniture products that need to be transported in bulk in a warehouse you might want to choose shipping boxes as they are strong and reliable to protect and store.
- If you are selling jewelry products that need to be presented in a luxurious way in a boutique you might want to choose rigid boxes as they are elegant and sophisticated to impress and gift.
By choosing the best type and style for your retail box printing. Based on these factors you can create packaging solutions that will suit your products perfectly.
How to Select the Best Material and Quality for Your Retail Packaging Boxes
Another crucial aspect to consider when creating custom packaging is the material and quality of the packaging. The material and quality of the custom printed retail boxes should match the durability, sustainability, cost, and appearance of your products, as well as the requirements and standards of your industry and customers. Here are some of the different types of materials that can be used for retail box printing. And their advantages and disadvantages:
- Paperboard: Paperboard is a thin and lightweight material that is made from wood pulp or recycled paper. Paperboard is ideal for products that need to be displayed or stored on shelves or racks. Such as cosmetics, food, or electronics. Paperboard is easy to cut and fold, and it can be printed with any design and color. Paperboard is also eco-friendly and biodegradable, as it can be recycled or composted. However, paperboard can be less durable and secure than other materials, and it can be damaged by moisture or heat.
- Cardboard: Cardboard is a thick and sturdy material that is made from multiple layers of paperboard or kraft paper. Cardboard is perfect for products that need to be shipped or delivered directly to the customers. Such as subscription boxes, gift boxes, or e-commerce products. Cardboard is strong and reliable, and it can provide good protection and cushioning for your products. Cardboard is also economical and sustainable, as it can be made from recycled or biodegradable materials. However, cardboard can be more bulky and heavy than other materials. And it can be less appealing and customizable than other materials.
- Kraft paper: Kraft paper is a brown or natural-colored material that is made from wood pulp or recycled paper. Kraft paper is suitable for products that need to have a rustic or organic look, such as candles, soap, or coffee. Kraft paper is simple and elegant, and it can create a warm and cozy feel for your products. Kraft paper is also eco-friendly and biodegradable, as it can be recycled or composted. However, kraft paper can be less durable and secure than other materials. And it can be limited in terms of design and color options.
- Corrugated board: Corrugated board is a rigid and robust material that is made from fluted paper sandwiched. Between two flat sheets of paperboard or kraft paper. Corrugated board is great for products that need to be transported or stored in bulk or in pallets. Such as furniture, appliances, or machinery. Corrugated board is strong and stable, and it can provide excellent protection and stability for your products. Corrugated board is also economical and sustainable, as it can be made from recycled or biodegradable materials. However, corrugated board can be less appealing and customizable than other materials. And it can be more wasteful than other materials.
Choosing high-quality materials for your custom retail box manufacturers is very important. As it can affect the performance and perception of your products. High-quality materials can protect your products from damage, moisture, or contamination during transportation, storage, or display. High-quality materials can also enhance the appearance and quality of your products by making them look more attractive, professional, and valuable.
By selecting the best material and quality for your packaging for retail based on these factors you can create packaging solutions that will meet your product needs and customer expectations.
