How to Generate and Register Barcodes for Your Amazon Products



Barcodes are essential for selling products on Amazon. They ensure that each product is uniquely identifiable, streamlining inventory management and improving the customer experience. Properly generating and registering barcodes is crucial for compliance with Amazon’s standards and can significantly enhance product visibility and sales performance. Optimizing barcodes for Amazon listings not only simplifies the selling process but also helps in achieving better search rankings.

Understanding Amazon Product Barcode

Barcodes are machine-readable representations of data that provide a unique identifier for products. They play a crucial role in product identification, allowing for efficient tracking and management throughout the supply chain. For example, an Amazon product barcode ensures accurate handling and tracking within Amazon’s extensive logistics network.

Explanation of Different Types of Amazon Product Barcode

For Amazon products, several types of barcodes are commonly used:

  • UPC (Universal Product Code): Widely used in the United States and globally for retail products.
  • EAN (European Article Number): Commonly used in Europe and similar to UPC in functionality.
  • ASIN (Amazon Standard Identification Number): A unique identifier assigned by Amazon for products listed on their platform.

Importance of Barcode Compliance with Amazon’s Standards

Compliance with Amazon’s product barcode standards is essential to avoid listing issues and ensure smooth operations. Non-compliant barcodes can lead to listing errors, delays, and potential suspension of selling privileges.

Generating Amazon Product Barcode

Barcodes can be generated using online barcode generators, specialized barcode software, or through authorized agencies. It’s important to ensure that the generated barcodes are unique and accurate.

Steps to Generate Barcodes Using Online Generators or Barcode Software

  1. Choose a Barcode Type: Select UPC or EAN based on your target market.
  2. Enter Product Information: Input necessary product details required by the generator.
  3. Generate the Barcode: Use the generator or software to create the barcode image.
  4. Verify Uniqueness: Ensure that the barcode is unique and hasn’t been used before.

Tips for Ensuring Uniqueness and Accuracy of Generated Barcodes

  • Use Authorized Sources: Obtain barcodes from the only authorized organization GS1 India, which is the only organization authorized to issue the 890 barcode prefix in India.
  • Double-Check Information: Verify that all product details are accurate before generating the barcode.
  • Regular Updates: Keep track of your barcode inventory to avoid duplication.

Registering Barcodes with Amazon

Importance of Registering Barcodes for Amazon Products

Registering barcodes with Amazon is crucial for product tracking and management. It helps in verifying product authenticity and prevents issues related to counterfeit goods.

Step-by-Step Guide to Registering Barcodes through Seller Central

  1. Log in to Seller Central: Access your Amazon Seller Central account.
  2. Navigate to Inventory: Go to the ‘Inventory’ section.
  3. Add a Product: Click on ‘Add a Product’ and enter the product details.
  4. Enter Barcode Information: Input the barcode number in the designated field.
  5. Complete the Listing: Finish by adding all necessary product information and submit the listing.

Common Mistakes to Avoid During the Registration Process

  • Incorrect Barcode Type: Ensure you’re using the correct barcode type (UPC, EAN, etc.).
  • Typographical Errors: Double-check barcode numbers for any typos.
  • Non-Compliance: Avoid using barcodes that are not compliant with GS1 standards.

Read more : The Role of Barcodes in Amazon Ecommerce | GS1 India

Optimizing Barcodes for Amazon Listings

Strategies for Optimizing Barcodes to Improve Product Visibility

  • Keyword Incorporation: Include relevant keywords in the product description associated with the barcode for better search rankings.
  • High-Quality Images: Use clear and high-resolution images of the barcode.
  • Consistent Placement: Place the barcode in a visible and easily scannable location on the product packaging.

Incorporating Keywords in Barcode Descriptions for Better Search Ranking

Incorporating keywords related to the product in the barcode description can enhance search visibility and ranking on Amazon. This can lead to increased traffic and sales.

Importance of Barcode Placement on Product Packaging for Easy Scanning

Ensure that barcodes are placed on flat surfaces and are not distorted. Proper placement facilitates easy scanning and reduces errors during inventory management.

Troubleshooting Barcode Issues on Amazon

Common Issues with Barcodes on Amazon and How to Address Them

  • Scanning Problems: Ensure the barcode is not damaged and is placed correctly.
  • Registration Errors: Verify that all information is correctly entered during the registration process.

Solutions for Barcode Errors During Registration or Product Listing

  • Re-scan or Re-enter Information: Correct any errors in the barcode number or product details.
  • Consult Support: Contact Amazon Seller Support for assistance if issues persist.

Tips for Resolving Barcode-Related Problems Efficiently

  • Regular Audits: Conduct regular audits of your barcodes to ensure compliance and accuracy.
  • Use GS1 Barcodes: GS1 India is the only authorized organization to provide 890 barcodes in India, ensuring authenticity and compliance.


Properly generating and registering barcodes for Amazon products is essential for smooth operations and improved sales performance. By following the guidelines and strategies provided, sellers can optimize their barcodes, enhance product visibility, and ensure compliance with Amazon’s standards. Embracing these best practices will help in avoiding common pitfalls and achieving success in the competitive Amazon marketplace. Use the only trusted source –  GS1 India for your barcode needs, and always perform a barcode check to ensure accuracy and compliance.



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