Nowadays, marketing is all about engaging the audience, and many marketers spend time doing that most of the time. You need to utilize different and good content to encourage your audience to buy your product or service. Furthermore, marketing videos allow marketers to better promote brands and increase brand awareness than other types of content.
Moreover, 73% of consumers say they learn about a product or service through videos. In addition, 78% reveal they watch videos online at least once a week.
Why Is Video Marketing Important?
Video marketing allows you to explain complex products in a few minutes. Moreover, it can include several paragraphs of text on your website that a video can do effectively. Video marketing allows brands to meaningfully connect with their target audience. Put differently, it allows you to better introduce your brand to the audience and even you plus your team.
Not to mention, creative marketing videos can engage viewers and also evoke an emotional response. It is 27 times more likely for viewers to click on a video advert than a banner or picture.
If you have not yet made video a part of your digital marketing strategy, make it now. Besides, you can leverage videos for marketing in a number of ways to increase your brand awareness and win leads.
How to Leverage Professional Marketing Videos
You can leverage videos for marketing in a number of ways to increase brand awareness and generate leads. Here are those ways:
- Come up with a Marketing Strategy for Different Video Types
Some companies fail to get desired results from their marketing efforts. Moreover, it happens when they lack a marketing strategy. Put differently, they just make one video but fail to address how it connects to their other content. Therefore, it is important you have a strategy to use videos in your marketing plan. It embraces mixing different types of media and deciding what purpose your video is for.
Furthermore, you can use different types of videos for marketing for the following purposes:
- Videos That Introduce Your Business – To Increase Your Brand Awareness
- Videos with Reviews and Testimonials – To Win Customers’ Trust for Your Offerings
- How to Videos – To Drive Leads with Improved Customer Experience
- Behind the Scenes Videos – To Personalize Your Company to Your Prospects
- Take Advantage of Your Videos through Multiple Channels
Creating engaging videos takes plenty of time and also loads of effort. For the same reason, it is imperative you exploit your Animated Marketing Video Services on as many marketing channels as possible. It will allow your video to work for you on different platforms and eventually drive leads. We recommend you take advantage of the following channels in this regard:
- Your Website
- Social Media
- Email Newsletter
- Paid Online Ads
- Include a CTA (Call to Action) in Videos
One of the common mistakes new businesses make with video marketing is that they do not utilize a CTA. What we mean to say is that they do not include a CTA at the end of their video. It usually happens when companies do not work with a digital marketing partner for video production.
However, it is important for businesses while marketing to tell the audience what action they would like them to take. For the same reason, it is imperative that businesses add a CTA at the end of their marketing video.
Further, you should make sure viewers get enough time to get your phone number or link via a CTA. Adding a CTA at the end will help you bring more visitors to your site. Besides helping you generate more leads, it will help you increase brand awareness, too.
- Add Videos to Your Product or Service Pages
One of the best ways to capitalize on your marketing or business videos is to put them on your website. You should have such videos on your product or service pages to drive sales. Moreover, we have already mentioned 73% of people purchase a product or service after knowing how it works.
Not to mention, the attention span of viewers is short these days. For the same reason, everyone does not have the time to read about how your product works. Placing an informative video of your product or service can give your customers a better understanding of it. Further, it will aid them in making a buying decision fast.
- Use Your Blog Posts as Subjects for Your Videos
It is challenging to come up with new topics when you are selling the same product as others. Nevertheless, you can take advantage of your marketing or promotional videos in this regard. Further, you can drive videos from the content you are creating as a part of your digital marketing strategy. For instance, you can create a quick companion video from your blog posts that focus on your lead generation strategy.
Moreover, using your blog posts as subjects for your videos will save you time. Further, it will offer your potential leads and customers to learn more about your offerings.
- Post Your Videos on YouTube
Unquestionably, YouTube is the most popular video-sharing platform that Google owns. For the same reason, you often see YouTube videos showing up on the first page of search results. Therefore, it is important you post your videos for marketing on YouTube on a regular basis. Doing so will help you generate more leads and boost your SEO efforts, too.
Hopefully, you will leverage your videos for marketing in all of the ways we have mentioned to you already.
Conclusion
These days, marketing is all about engaging the audience. Not to mention, you need good marketing content to encourage potential customers to buy what you sell. Video marketing allows you to explain complex products or services in a matter of minutes. In addition, it is 27 times more likely for people to view videos than banners or texts. You can leverage your marketing videos in a number of ways to increase your brand awareness and generate leads. For instance, you can create different types of videos for marketing based on your business goals, post videos on social media, etc. To finish, you should exploit the power of videos for marketing in as many ways as possible for you.
Frequently Asked Questions
Q1. Why Does a Video Matter in Marketing?
A1. Marketing videos allow you to successfully explain your product or service to the audience. Not to mention, 73 percent of consumers today learn about products or services first before buying or trying them. Thus, video is an important marketing tool that also matters a lot for businesses.
Q2. What Types of Marketing Videos Can You Create?
A2. You can create different types of videos for marketing based on your business goals. For instance, you can create testimonial videos to win customers’ trust, explainer videos to explain your product or service, etc.
Q3. What Are the Noticeable Benefits of Video Marketing?
A3. Video content makes your message appealing to the senses but also memorable for the audience. Further, the noticeable benefits of video marketing are the following:
- It creates brand awareness.
- Plus, it lets you effectively educate the audience about what you offer.
- It aids in building positive customer-business relationships.
- Most importantly, it helps your sales.
Q4. What Makes a Marketing Video Effective?
A4. In order to make your marketing video effective or stand out, make sure it meets the following requirements:
- It is authentic.
- Plus, it is relevant to your brand.
- In addition, it is relatable to your target audience.
