INTERNAL OPTIMIZATION
To optimize for Yandex and Google, it is necessary to carry out a voluminous set of works:
Check the resource for errors in the code, markup. Avoid duplicate pages.
Check the quality of linking: links match, no circular links and redirects, etc.
Optimize content. This is not only the quality of the text and media, but also its relevance to the theme of the site. It is important that search engines also like the texts – they are human-like, not spammed, without “water”.
Uniqueize content. This is a very important part of SEO promotion. Search engines are very demanding and plagiarism is severely punished.
Conduct a usability audit. Find out how comfortable your site is for users.
1) The goal of the customer (how quickly the result is needed)
If, during the year, Real web idea agency you need to increase the amount of traffic from 1,000 visitors per day to 1 million, when competitors have been achieving such a result for more than one year, and the promotion budget is Rs: 50,0000 per month, the goal does not correspond to reality . To achieve such a result, you need not only a programmer, SEO services lahore specialist and copywriter, etc., but also an appropriate budget.
2) Type of site (scope of work)
Online stores, blogs, service sites, media and information portals have their own promotional features and require different amounts of work. For example, online stores have many sections, subsections, product cards. Their development and optimization takes much more time than a service site with a dozen or two pages of services. The price of Digital Marketing Services in Lahore SEO promotion depends very much on the amount of work that needs to be done in a month.
3) Competition in a niche (site theme)
The higher the competition in a niche, the more expenses will be required for SEO promotion. This is due to a large amount of work, since basic optimization and building a certain structure is not enough here. It will be necessary to constantly monitor positions for key queries, test various hypotheses, study competitors and their growth dynamics, etc.
TOP rating of the most competitive topics:
Plastic windows.
Construction.
Conditioners.
Website promotion and development.
Medicine.
Cars, etc.
4) Promotion region
The most important pricing factor in promotion. The larger the city, the to higher the competition. The most expensive promotion is in Lahore due to fierce competition, in other cities it is easier to get on the first page of search results (top 10).
PS: There are narrowly thematic niches that, after basic optimization, reach the top 10 even in Moscow, but this is more often an exception to the rule.
5) Edits and improvements on the site
Before starting work on SEO promotion, a technical audit is mandatory, after which technical errors are corrected. However, the improvements don’t end there. In most cases you have to:
Implement and configure an SEO-smart filter to quickly create the necessary structure for automatic promotion, rather than creating it manually by linking one product to different categories.
Add missing commercial ranking factors: calculators, one-click buy buttons on the listing, catboats, feedback forms, callback widgets, create service pages for users, etc.
Implement the ability to manage Meta tags title, description, h1.
6) Creation of new pages on the site
Creating new pages and reworking old ones always requires the placement of new unique texts.
Content costs depend on how many new pages you need to create and how big they will be. Depending on the subject of the site, the volume of services is usually 3,000 – 5,000 characters, articles 8,000 – 15,000 and more. The price and quality of the text will very much depend on the niche and expertise of the copywriter.
By collecting key queries and distributing them among the landing pages of the resource, you can roughly calculate the monthly budget for texts.
Regional promotion
It helps to attract additional search traffic to the site from other regions of Russia
contextual advertising: We audit, set up and maintain contextual advertising in Yandex.Direct and Google Adwords.
We will do everything so that you get what you want:
- We will offer a comprehensive solution to the problem of SEO promotion and website optimization;
- We use only effective techniques – no waste;
- We use all digital marketing tools that will help you achieve your goals.
7) List of ordered services
Real web idea agency You can order only website development, or you can order a full range of Digital marketing services of lahore: SEO promotion, setting up and launching contextual and targeted advertising, and other channels. The set goals and the selected list of services will greatly influence the figure of the final tariff.
8) The experience of the performer and his fame in the market
The services of an SEO services Lahore specialist with extensive experience and proven expertise will always cost more. At the same time, the performance of such a specialist will be higher than that of a beginner.
How much does SEO promotion cost
Competent linking allows you to increase the number of pages viewed, make it easier for the user to find information on the site, and most importantly, improve indexing by search robots.
And other improvements related to the functionality of the project.
Above, we described what points affect the final price of SEO promotion in Digital Marketing Services in Lahore.
The cost of SEO depends on many variables.
Usually, the first 3-6 months of optimizing a new resource are costly for the business. After 6-12 months, the SEO services lahore will begin to give about the same volume of orders as paid advertising. In this case you can reduce the budget for contextual advertising.
To make it easier to navigate, below is a table with approximate numbers, breakdown by region and site type.
