Online marketplaces have unlocked lucrative opportunities for Indian entrepreneurs to sell their products worldwide. From tapping into new revenue streams to attaining global popularity and fostering innovation, running an online export business has multiple advantages. But before exporting products from India, you must conduct ample research. Always begin by analyzing your core competence and interests. Thereon, study the top in-demand products across various categories and markets on global eCommerce platforms. Most importantly, you should understand the key features, quality, and diversity of the bestselling Indian goods abroad.
Top Export Products from India: Key Features and More
There are bestselling export products from India across various categories. These include textiles and apparel, jewelry and accessories, home décor and handicrafts, Ayurvedic and herbal products, as well as tools and autoparts. Since these categories are diverse, it can be difficult to generalize which products will invoke the best response and higher profit margins from international buyers. Here are the key features of Indian export products that are in high demand across popular online selling platforms:-
- Impeccable Quality– When selling globally, adhering to international quality standards and certification is of utmost importance. Premium raw materials and skilled craftsmanship fetch a high price in overseas markets.
- Rich Diversity– Indigenous products that reflect the rich diversity and traditional heritage of India are in high demand abroad.
- Competitive Pricing– Cost-effectiveness is another important reason why international buyers prefer Indian products.
- Rareness and Uniqueness– Not just today, but even back in the middle ages, the demand for exotic Indian products was exceptionally high worldwide.
- Natural and Organic– Herbal and medicinal products are in great demand ever since the Covid-19 pandemic. International buyers are on the lookout for sustainable, chemical-free, and natural products.
- Handmade and Handloom– Indian artisanal products have a massive demand in several prime markets across the world.
- Convenience– From pressure cookers to induction cooktops, the sale of Indian convenience products has skyrocketed in recent times.
Bestselling Indian Export Products on Online Selling Platforms
- Apparel/Textiles– This is one of the bestselling Indian categories on eBay. In particular, Indian ethnic wear like cotton and silk sarees are in demand in the US, UK, and the Middle East. Ethnic lehengas, kurtas, and salwar kameez with intricate designs and vibrant colors are popular amongst online Indian exports.
- Traditional Indian Jewelery– Buyers from South-East Asia, Europe, and the US are keen on buying authentic Indian jewelry products. The authenticity and craftsmanship of Kundan sets and Meenakari jewelry are hailed worldwide.
- Indian Handbags and Clutches– Beautifully embroidered and embellished accessories are in high demand across the US, Canada, and Australia.
- Home Décor and Handicrafts– Traditional brass and copper artifacts are top-selling products in European markets. Furthermore, there is a massive demand for carved furniture, antique, and wooden décor items from India. The largest markets for these Indian furniture and home décor products are Japan, Canada, and the US.
- Agricultural Products– Indian spices, tea, coffee, jute, rice, sugar, and wheat are the top exports in the agricultural category.
- Ayurvedic Products and Herbal Supplements– Skincare and haircare products with aloe vera are top-rated. So are herbal supplements with turmeric and ashwagandha.
- Auto Parts– Made-in-India brake pads, car batteries, headlights, taillights, wiper blades, and filters are some best selling automobile parts on a global selling platform like eBay. Amongst electrical products, solar panels, LED lights, inverters, batteries, and power tools are also in great demand.
Conclusion
When starting an online export business, it’s important to know what products are in high demand, what buyers prefer, the strategies of your competitors, and the customs regulations in the destination countries. Your aim should be to offer valuable products to buyers. You also need to use effective digital marketing strategies and tools available on eCommerce platforms. Showcasing your unique selling points is crucial to building a trustworthy brand that offers high-quality, diverse, and competitively-priced Indian products.
